Telephone Preference Service for Business
Unwanted cold calls can be annoying and disruptive to your business. From 25 June 2004 UK businesses will be able to opt out of direct marketing calls by writing to the Telephone Preference Service and registering their numbers.
What is the Telephone Preference Service ("TPS") ?
- An opt-out register maintained by the Direct Marketing Association
- The TPS was originally set up in 1999 to allow individual subscribers to opt out of unsolicited marketing calls
- No-one may make a direct marketing call to a person who has been registered on the TPS for 28 days or more
How do I register my business?
- Corporate subscribers will have to register in writing eg by post, e-mail or fax
- The TPS will send annual reminders to businesses listing the numbers registered
What will it cost?
- Registration will be free
What about faxes?
- Direct marketing faxes must not be sent to individuals without prior consent
- Corporate subscribers may register with the Fax Preference Scheme, which is run in a similar way to the TPS
Useful addresses:
John
Spratt
Partner
8 April 2004
